Tanishq entices masses with The Great Diamond Sale campaign
By M4G Bureau - September 06, 2019
Crafted by OMI, the mega sized units are hard to miss
Tanishq, a leading jewellery brand has introduced biggest shopping event- The Great Diamond Sale - during which one can find attractive discounts of up to 20 per cent on all type of Tanishq’s diamond jewellery. During ‘The Great Diamond Sale,’ Tanishq is offering its largest-ever assortment of diamond jewellery at all its outlet. Tanishq has launched a high decibel outdoor campaign to announce the big offer stridently with a striking effect. The outdoor duties were assigned to OMI (Outdoor Media Integrated), the outdoor agency arm of Laqshya Media Group.
The team has handpicked the best and the most colossal sites to get the brand break the clutter. The selection of media units with location has worked well for the campaign and the mega sized units are hard to miss.
OMI used its in-house proprietary tool SHARP to give the campaign high visibility & create maximum impactful exposure. The deployments were done in a way as to cover all arterial routes and important touchpoints that are imperative as per the TG’s day in the life cycle. A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience. The campaign was executed by strongly developing the brand’s communication in multiple cities like Delhi NCR, Mumbai, Bangalore, Chennai, Pune, Ahmedabad, Hyderabad, Kolkata, Lucknow, Bhubaneshwar, Patna, Chandigarh, Nagpur, Indore, Ludhiana, Jaipur, Vadodra, Vijaywada, Vizag and Cochin.
Naresh Bhandari, COO, OMI, said – “Tanishq has been associated with us for long now and our dedicated team always takes up the responsibility of outpacing our own earlier success with them. The team always try their best to deliver the brand its majestic stature and noticeability no matter what the outdoor scenario be. This time yet again, we were successful in breaking the stereotype by doing something radical with the media plan and get them noticed. Their bold and vibrant creative has very well been received on OOH.
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