Smooth sailing visibility for Club FM 104.8 on Kerala backwaters
By Ria Banerjee - April 26, 2019
Executed by Zero Degree, the campaign had 12 government and 2 private boats wrapped with Club FM 104.8 branding on the Alappuzha – Kottayam stretch of the backwaters
Kerala-based Zero Degree has executed a month-long campaign for Club FM 104.8 on the Alleppey backwaters. Executed on the Alappuzha – Kottayam route, the campaign had 12 government and 2 private boats, which ply regularly as modes of transport, wrapped with Club FM 104.8. Since no tender was floated by the State Water Transport Department of the Government of Kerala, Zero Degree had initiated this campaign engaging the boats with the support of the Kerala State Finance Department. The cost of investments was Rs 50, 000 and Rs 1 lakh for the government and private boats respectively.
Speaking on the occasion, Dany Antony, Managing Director of Zero Degree shares, “Since there are less hoardings in Alappuzha district and also since Kerala backwaters are world famous and the boats are majorly utilised for commuting from Alleppey to Kottayam, we executed this campaign which had 100% occupancy and reach altogether.”