Samsung's creates big impact through OOH

Brandscope India recently conceptualised and executed an impactful campaign for the new Samsung Note Edge in the outdoor space. The campaign has been designed with a blend of strategy and creativity to garner impact as well as high decibel coverage.

The client, Samsung, provided a direct brief, where the objective was to create impact through larger than life media across a bouquet of locations that seamlessly cover metro cities.

Brandscope charted a plan by using unique tools to resonate with the audience. The insight stated that in urban areas, most people spend a significant amount of time on the road travelling to office, meetings, returning home and so on. Keeping this insight in mind, the agency adopted a methodical approach to weave an intricate and effective media plan and strategy. They evaluated the target audience exhaustively and in accordance superior sites were chosen in every metro.

The branding was kept clean and minimalistic. The biggest, brightest and impact media on key routes in metro cities were handpicked by Brandscope media planners and followed brand guidelines through seamless execution.

Besides regular executions, the agency executed a larger-than-life media at Ambience Mall, New Delhi. Here, a wall close to 8,500 sq. ft was converted into a seamless installation. Although the entire campaign was a huge challenge for the agency, it was flawlessly attained within the timeline.