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Home » Campaigns » Rustomjee unloads shifting task

Rustomjee unloads shifting task

By Pray Jani - February 19, 2020

The Mumbai based real estate brand adorns a hoarding into a truck back-panel highlighting ready to move facility

Rustomjee, a real estate brand known for their innovative branding concepts brings yet another clutter-breaking OOH campaign in order to promote OC ready homes at Global City Virar (W). Picking up on the idea of moving into a new home, Rustomjee has created a relatable campaign showcasing the entire process of packing up and moving to a home.

An innovative hoarding has been designed into an imagery of a loaded truck transiting the household stuff along with a message ‘Ready-To-Move-In homes at Rustomjee along with the price in Mumbai.

Commenting on the campaign Percy S. Chowdhry, Director, Rustomjee Group, said, “At Rustomjee we believe in constant innovation whether it is in design, concept or branding. What we do is driven by deep rooted understanding of our buyers. The entire premise of the campaign is to underscore the point that Avenue D1, part of our 200+ acre township in Virar offers ready to move in homes & a list of amenities so every buyer lives the maximum life. The OC ready homes simplify the entire process of buying a home and settling into the dream life, the maximum life. This is why the campaign depicts the actual process that a family would experience – packing boxes, getting rid of clutter and loading up a truck to move into your new home.”

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