Ridlr App goes outdoor to grow user base

Having rolled out a new public transport mobile application called Ridlr that enables users to track a location's nearest bus stop or Metro station, Birds Eye Systems, which developed the app, launched an outdoor campaign in Delhi to build the user base. Users can download the app on their mobiles to check the time-tables of different modes of public transport. Laqshya Media executed the campaign in the capital city.

The campaign was designed to grab the attention of commuters who are in great hurry. The message'Kyu Janab phir kho gaye Dilli mein?' has been creatively displayed to get the right attention.

Speaking about the campaign, Ravi Khemani, Co-founder and CTO, Birds Eye Systems, said, "With this campaign, we announced the launch of Ridlr as Delhi's public transport mobile app. A launch campaign is always important to a company. The teams put in their best and it's time we saw the impact of it. Ridlr, as a product, is impacting masses in a large way and we hope Delhi can go the way other cities have in using Ridlr.”

Laqshya Media used a mix of bus shelters and seniors to give the campaign high visibility on a busy OOH landscape. Commenting on the opportunity to be associated with the brand, Atul Shrivastava, CEO, Laqshya Group, said, "Having an app like Ridlr is the need of the hour. The brief from Bird's Eye Systems was very clear -- to deliver the most impactful plan for announcing the launch of their app. I am thrilled that the team has ensured the same. It's always a pleasure to be associated with startups like Birds Eye Systems.”