Popodax goes many a mile in Chennai

Lanson Group's ready-to-eat Popodax ‘appalams’ is promoting a new offering in Tamil Nadu’s snacks market with eye-catching cab branding, The brand has partnered car advertising service provider JugnooMedia for executing the branding exercise.

The cab branding campaign has kickstarted with 200 cabs running on Chennai roads featuring Popodax ads. Car branding is gaining pace in the highly priced outdoor advertisement sector as it provides cost competitive solutions for increasing the brand visibility.