The agency promotes their client, VIP Industries with an impossible offer on return flights, using an eye-catching media
Madison World’s outdoor unit, Platinum Outdoor, for its client VIP Industries installed an innovative billboard outside Mumbai’s airport which gave real-time domestic flight information. The billboard was positioned to target the travellers with an irresistible offer. On shopping VIP merchandize worth Rs. 5999 or more, the customer would receive an assured return flight to any destination within the country. Platinum OOH conceptualized and executed this idea aiming to set a new benchmark while attracting shoppers during the festival season.
By using a global flight tracking service that provides real-time information about flights, the agency filtered the data of every domestic flight taking off and landing at Mumbai airport. Following the live update of the flight, a caption on the billboard reads – ‘THIS COULD BE YOUR NEXT FLIGHT.’
Speaking about Dipankar Sanyal, CEO, Platinum Outdoor says, “We strategically placed a billboard at Mumbai airport and worked on a software that helped us filter out real-time domestic flight data, which appeared on the billboard. This helped us successfully promote the festive offer by VIP.”
Sudip Ghose, MD V.I.P industries says“We wanted to stimulate the desire to travel in our consumers this season at a time when the sentiments are slightly down due to the economic downturn, hence what better way than offering a free roundtrip to a destination of their choice. This innovative offer also needs innovative mediums to quickly establish the message and this innovative billboard does just that.”
