Pantaloons’ historic touch adds cheer in Pune festive season

Pantaloons, India's leading fast fashion brand from Aditya Birla Fashion and Retail Ltd. ushered in a celebratory mood as it launched its new look for this festive season. The Pantaloons ICC Senapati Bapat Marg store installed a mammoth replica of Pune’s most iconic monument Shaniwar Wada. The fort structure that is 34 ft. tall and 135 ft. in width has 3500 glittering LED bulbs & 4000 ft. LED strips was unveiled by Sangeeta Pendurkar, CEO, Pantaloons. The store façade was launched amidst much pomp and show, with enthralling performances to foot-tapping folk music by local artistes, who were dressed in traditional attire. This phenomenal work of art will be on display till 27th October.

Speaking on the occasion, Ryan Fernandes, Head of Marketing & E‐Commerce, Pantaloons said “Pantaloons is proud to be an Indian brand & we endeavour to celebrate the Indian culture in its’ myriad forms. The store façade at Pantaloons ICC pays homage to the iconic Shaniwar Wada – one of the finest examples of Maratha palace architecture. We trust that the sight of this mammoth replica will put a smile on the face of every Punekar. Festivals are a quintessential part of Indian culture and are instrumental in bringing people together. We are grateful to our loyal consumers for the phenomenal response that we have received so far. We will continue to work towards creating enriching experiences that bring us closer to our consumers. With Diwali just around the corner, we continue to invite our consumers to partake in the festivities as we introduce our fabulous festive collection and exciting offers.”

The expansive store spread over 19,731 sq. ft, located in the heart of the city houses the stylish collection of casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids.

For more updates, subscribe to media4growth newsletter - Click here