Palava replicates 9DX experience through innovation

Palava has constantly endeavoured to create unique and engaging experiences for its customers using new and innovative methods. One such innovation that the city recently introduced at its experience centre was 9DX, an immersive experience that is a first in the real estate industry.

Palava 9DX gives customers an experience of what “Life at Palava” is all about. The experience adds a whole new dimension to walk-throughs as it allows customers to be virtually present in the city and explore it first-hand along with movement, fragrances and more.

To promote the experience, the city unveiled a 30x30 feet billboard in Navi Mumbai that further breaks the clutter among other real estate players. Featuring a jut-out of a couple enjoying Palava 9DX that is constantly in motion, the hoarding has become a source of interest for many. The innovation is done by MOMS.

Commenting on the launch of 9DX experience centre, Viral Oza, Chief Marketing Officer, Lodha Group said, “We are really excited to bring the world's most advanced form of visual storytelling for our Palava customers with the new 9D experience centre. Seeing is believing and this is what the centre aims to provide - a holistic, immersive experience of the city and its exciting life. Out-of-Home (OOH) advertising plays a vital role of increasing the believability of the innovation and we are glad that together with MOMs Outdoor, we could communicate this 9D experience as an innovative, exclusive message for our audience.”

Says Jayesh Yagnik, COO, Madison Outdoor Media Services, “When it comes to real estate, the larger than life image has to come alive, and we, at MOMS outdoor, always thrive to make that happen. The brief was to bring alive Palava 9DX and we thought what better way than a billboard. The main idea was to create awareness and buzz about the experience at Palava and one can see that it has achieved its desired impact in terms of visibility.”