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Campaigns

Nalli drives footfalls to its store through OOH
Nalli drives footfalls to its store through OOH

By VJ Media Bureau - April 26, 2013

The leading saree brand executes a high decibel outdoor campaign for three months, to capture the attention of passersby and lead them to the store.

Adventure 18 -  A daring campaign
Adventure 18 - A daring campaign

By Bhawana Anand - April 25, 2013

The adventure gear store and DDB Mudra Mumbai activated an enthralling outdoor campaign to revive the excitement in adventure sports.

Fear Factor goes fearless on OOH
Fear Factor goes fearless on OOH

By Bhawana Anand - April 16, 2013

Promoting the new reality show'Fear Factor- DARR SE TAKKAR', BIG RTL Channel utilised the OOH medium by moulding the nature of the show into the creative.

MS Office 365 goes for impactful site
MS Office 365 goes for impactful site

By VJ Media Bureau - April 15, 2013

Microsoft Office 365 employs Times OOH site at IGI Terminal 1 to showcase the new cloud platform.

Mahindra Quanto unlocks surprises!
Mahindra Quanto unlocks surprises!

By Bhawana Anand - March 27, 2013

In association with Hungama Digital Services, the compact SUV from M&M launched a mall digital activation that prompted audience to'unlock weekend experiences.

British Airways' upgrade note via OOH
British Airways' upgrade note via OOH

By Bhawana Anand - March 26, 2013

Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.

Vespa lands in style!
Vespa lands in style!

By Reena Mehta (with inputs from Archana Singh) - March 23, 2013

The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.

Men in Black 3 premieres at OOH
Men in Black 3 premieres at OOH

By Reena Mehta (with inputs from Archana Singh) - March 18, 2013

With the right blend of impact and frequency, Media Circle creates an eye-catching OOH campaign for the blockbuster movie Men in Black 3, premiering on Sony Pix.

DSP BlackRock invests in OOH
DSP BlackRock invests in OOH

By Bhawana Anand - March 13, 2013

With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.

Nokia's smart campaign for Lumia 920
Nokia's smart campaign for Lumia 920

By Bhawana Anand - March 06, 2013

In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'

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