Saturday, August 24, 2019

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Campaigns

Dollar's Bigboss takes big steps with OOH!
Dollar's Bigboss takes big steps with OOH!

By Nabamita Chatterjee - May 16, 2013

The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.

KFC spreads its WOW menu outdoors
KFC spreads its WOW menu outdoors

By Bhawana Anand - May 02, 2013

In association with agency Kinetic, KFC rolled out a campaign across 22 cities to make a loud announcement regarding its new WOW prices, targetting the existing audience as well as tapping new ones.

Nalli drives footfalls to its store through OOH
Nalli drives footfalls to its store through OOH

By VJ Media Bureau - April 26, 2013

The leading saree brand executes a high decibel outdoor campaign for three months, to capture the attention of passersby and lead them to the store.

Adventure 18 -  A daring campaign
Adventure 18 - A daring campaign

By Bhawana Anand - April 25, 2013

The adventure gear store and DDB Mudra Mumbai activated an enthralling outdoor campaign to revive the excitement in adventure sports.

Fear Factor goes fearless on OOH
Fear Factor goes fearless on OOH

By Bhawana Anand - April 16, 2013

Promoting the new reality show'Fear Factor- DARR SE TAKKAR', BIG RTL Channel utilised the OOH medium by moulding the nature of the show into the creative.

MS Office 365 goes for impactful site
MS Office 365 goes for impactful site

By VJ Media Bureau - April 15, 2013

Microsoft Office 365 employs Times OOH site at IGI Terminal 1 to showcase the new cloud platform.

Mahindra Quanto unlocks surprises!
Mahindra Quanto unlocks surprises!

By Bhawana Anand - March 27, 2013

In association with Hungama Digital Services, the compact SUV from M&M launched a mall digital activation that prompted audience to'unlock weekend experiences.

British Airways' upgrade note via OOH
British Airways' upgrade note via OOH

By Bhawana Anand - March 26, 2013

Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.

Vespa lands in style!
Vespa lands in style!

By Reena Mehta (with inputs from Archana Singh) - March 23, 2013

The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.

Men in Black 3 premieres at OOH
Men in Black 3 premieres at OOH

By Reena Mehta (with inputs from Archana Singh) - March 18, 2013

With the right blend of impact and frequency, Media Circle creates an eye-catching OOH campaign for the blockbuster movie Men in Black 3, premiering on Sony Pix.

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