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Campaigns

New TV channel in TN goes big on OOH
New TV channel in TN goes big on OOH

By VJ Media Bureau - December 11, 2013

'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.

It's an Emami mela out there!
It's an Emami mela out there!

By Bhawana Anand - December 10, 2013

The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.

HT's visibility drive for Leadership Summit
HT's visibility drive for Leadership Summit

By Bhawana Anand - December 09, 2013

Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.

Sahara Q Shop creates high decibel visibility
Sahara Q Shop creates high decibel visibility

By Bhawana Anand - December 02, 2013

In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.

Axis banks on OOH
Axis banks on OOH

By MunmunSaha - December 02, 2013

Axis Bank with joint collaboration with Milestone Brandcom has come up with two campaigns to promote their range of Credit Cards and their new mobile applications.

'Just open up', says Tata Docomo and how!
'Just open up', says Tata Docomo and how!

By Bhawana Anand - November 30, 2013

'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.

Reliance goes all out on OOH with new 3G offer
Reliance goes all out on OOH with new 3G offer

By MunmunSaha - November 29, 2013

As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks & destinations like airports & multiplexes to garner high visibility & reach.

Vithoba OOH campaign at foodmalls
Vithoba OOH campaign at foodmalls

By MunmunSaha - October 29, 2013

The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.

Reliance's illuminating presence in MP
Reliance's illuminating presence in MP

By Bhawana Anand - October 24, 2013

Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.

OLX's'click, upload & sell' campaign
OLX's'click, upload & sell' campaign

By Bhawana Anand - October 21, 2013

In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.

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