Thursday, December 12, 2019

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Campaigns

Decora drapes the outdoor with far-reaching campaign
Decora drapes the outdoor with far-reaching campaign

By Nabamita Chatterjee - March 24, 2015

The Kolkata based firm rolled out the campaign to turn the spotlight on its new showroom in the city

Amar Ujala launches outdoor campaign in Lucknow to thank its readers
Amar Ujala launches outdoor campaign in Lucknow to thank its readers

By Bhawana Anand - March 23, 2015

The campaign was an expression of gratitude to the readers for making Amar Ujala the number one daily in Lucknow

Leading tourism boards attract urban audience through outdoor
Leading tourism boards attract urban audience through outdoor

By Bhawana Anand - March 20, 2015

Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.

Samsung's creates big impact through OOH
Samsung's creates big impact through OOH

By Bhawana Anand - March 20, 2015

The objective was to create impact through larger than life media across a bouquet of locations that seamlessly cover metro cities. A proper mix of strategy and creativity made the product standout in the cluttered handset market.

Vodafone crafts 3D innovation, runs on-ground activities in UP East
Vodafone crafts 3D innovation, runs on-ground activities in UP East

By Bhawana Anand - March 18, 2015

Vodafone India initiated the innovative customer engagement activity in UP East circle to enhance awareness of Vodafone 121 service

#Fame launches video magazine on Outdoor's Canvas
#Fame launches video magazine on Outdoor's Canvas

By Bhawana Anand - March 17, 2015

The campaign was launched in three cities -- Delhi, Mumbai and Bengaluru, and executed by Alakh Advertising

ACC Cement grabs eyeballs in Patna with innovation
ACC Cement grabs eyeballs in Patna with innovation

By Nabamita Chatterjee - March 17, 2015

Executed by Brite Neon Signs (P) Ltd for ACC, the innovation was strategically located to draw the attention of the large number of people on the road who would halt at the crossroads

Portea Medical builds looming presence in the outdoor
Portea Medical builds looming presence in the outdoor

By VJ Media Bureau - March 12, 2015

Kinetic India has executed the 4-city campaign. The brand's OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads, toll gate points, corporate hubs, major residential apartments and corridors connecting IT hubs and CBDs.

Castrol takes the road to promote its products, train mechanics
Castrol takes the road to promote its products, train mechanics

By VJ Media Bureau - March 12, 2015

Castrol Magnatec Mobile Vans were pressed into service in 5 cities for the onground activities

Kinetic India takes Urban Ladder outdoor
Kinetic India takes Urban Ladder outdoor

By Bhawana Anand - March 11, 2015

The maximum share of voice for the brand via OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifelines of a city, popular shopping destinations and malls, corporate hubs, major residential apartments and enclaves, IT parks and important connecting routes between the city IT hubs, and CBDs.

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