Tuesday, April 23, 2019

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Campaigns

KFC's veggie spread on OOH
KFC's veggie spread on OOH

By MunmunSaha - September 17, 2013

The'KFC So veg, so good', campaign was kicked off in Pune with mouth-watering images of their veggie meal on hoardings meant to grab the attention of the TG.

Epic campaign!
Epic campaign!

By Bhawana Anand - September 16, 2013

DDB MudraMax depicted the story of Mahabharat on OOH to promote Star Plus' new show using the right blend of scale and innovation.

A Maha OOH show for KBC 7
A Maha OOH show for KBC 7

By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

Zee Bangla makes a mark with'Dadagiri'
Zee Bangla makes a mark with'Dadagiri'

By Nabamita Chatterjee - September 04, 2013

The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri” in the mind of their target viewers.

Reliance's new 3G drive @ high impact sites
Reliance's new 3G drive @ high impact sites

By MunmunSaha - August 29, 2013

RelianceTelecom is back in action in the OOH space to promote its new 3G proposition among its TG across different markets.

Star Jalsha's transit wedding bash for Kolkata
Star Jalsha's transit wedding bash for Kolkata

By Nabamita Chatterjee - August 17, 2013

Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead in a popular Bengali soap.

 Ooh the chemistry: ITC'Engages' with couples in new campaign
Ooh the chemistry: ITC'Engages' with couples in new campaign

By VJ Media Bureau - August 14, 2013

ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.

Zee Bangla scripts 3D innovation
Zee Bangla scripts 3D innovation

By Nabamita Chatterjee - July 27, 2013

The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.

Vodafone's innovative internet fest at Rath Yatra
Vodafone's innovative internet fest at Rath Yatra

By VJ Media Bureau - July 24, 2013

The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival, but also with the concept of 'Happy to Help'.

Gplus campaign grabs attention in Guwahati
Gplus campaign grabs attention in Guwahati

By VJ Media Bureau - July 03, 2013

The planned OOH campaign connected with the audience immediately and helped to create the desired response.

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