RAW Pressery spreads health message at Pinkathon
By Satarupa Chakraborty - December 03, 2015
Mumbai-based RAW Pressery tied up with SBI Pinkathon Pune to roll out some innovative brand activations through kiosks, banners and life-size dummies of juice bottles. Executed by Brand Evosys, the activations mixed the"healthâ€ aspect of both the juice brand and the event that helps in spreading awareness about breast cancer among women.
AirWick spreads its fragrance through bus queue shelters
By Swati Singh - December 01, 2015
The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.
Grofers' vibrant campaign takes over tier-II cities
By Satarupa Chakraborty - November 25, 2015
Online grocery shopping app Grofers has extended its reach through outdoor campaigns in tier-II cities. Executed by Kinetic Worldwide, the campaign is now visible in cities like Agra, Nasik, Kanpur, Rajkot etc.
PayUmoney's campaign invites people to save more
By Satarupa Chakraborty - November 23, 2015
Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.
IHF associates with Kinetic India for'Have a cracker-free Diwali' message
By VJ Media Bureau - November 19, 2015
The message came across very diligently at strategic locations in Mumbai, Delhi and Pune which notices highest percentage of cracker usage.
Max Get More creates maximum impact through OOH
By Satarupa Chakraborty - November 10, 2015
In a bid to promote rewarding shopping experience, Max Get More, the shopping rewards program linked to debit and credit cards, has launched a wide-reaching outdoor campaign comprising mediums like hoardings, bus shelters, metro rails and local railway stations spanning around 7 major Indian cities.
Titan SKINN lingers through outdoor
By Satarupa Chakraborty - November 09, 2015
Titan SKINN, the perfume sub-brand by Titan has gone outdoor extensively to promote their range of six perfumes. Executed by Laqshya Media Group, the brand has gone on to create waves on large-sized hoardings at prime points of premium markets of all Indian metros and some major tier-II cities.
Sony Bravia taps pre-Diwali market in UP through OOH
By Satarupa Chakraborty - November 04, 2015
Since Diwali is right around the corner, India Outdoor provided the client with sites which are surrounded by the electronic showrooms, so that the brand achieves maximum coverage.