Tuesday, March 19, 2019

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Campaigns

 Ooh the chemistry: ITC'Engages' with couples in new campaign
Ooh the chemistry: ITC'Engages' with couples in new campaign

By VJ Media Bureau - August 14, 2013

ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.

Zee Bangla scripts 3D innovation
Zee Bangla scripts 3D innovation

By Nabamita Chatterjee - July 27, 2013

The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.

Vodafone's innovative internet fest at Rath Yatra
Vodafone's innovative internet fest at Rath Yatra

By VJ Media Bureau - July 24, 2013

The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival, but also with the concept of 'Happy to Help'.

Gplus campaign grabs attention in Guwahati
Gplus campaign grabs attention in Guwahati

By VJ Media Bureau - July 03, 2013

The planned OOH campaign connected with the audience immediately and helped to create the desired response.

Everyuth Menz: Well played on OOH
Everyuth Menz: Well played on OOH

By VJ Media Bureau - June 28, 2013

In order to promote the brand Everyuth Menz, DDB MudraMax organized unique consumer activation program"Play out of your skin” across different cities.

ITC's eye-catching campaign for'Engage'
ITC's eye-catching campaign for'Engage'

By Nabamita Chatterjee - June 27, 2013

The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.

RoshanSpace creates dramatic message for Zee TV's Jodha Akbar
RoshanSpace creates dramatic message for Zee TV's Jodha Akbar

By VJ Media Bureau - June 22, 2013

A gigantic sword of 120 ft with red blood blotches spreads across three billboards to dramatically portray the storyline of the show

Sensodyne message reaches IndiGo passengers
Sensodyne message reaches IndiGo passengers

By Nabamita Chatterjee - June 14, 2013

The popular toothpaste brand in association with Atin Promotions & Advertising creates high brand recall, where 70% passengers remember the brand even after exiting the aircraft.

Apollo Tyres go iconic at airports
Apollo Tyres go iconic at airports

By Bhawana Anand - June 05, 2013

The leading tyre manufacturing company in association with Vivaki Specialist Services has helped the brand in creating larger than life brand images through outdoor, which in turn has delivered positive results.

 ACC Concrete Plus campaign gets high visibility
ACC Concrete Plus campaign gets high visibility

By Nabamita Chatterjee - June 04, 2013

Around 100 sites have been taken across the Vidarbha Zone, which include major cities like Nagpur, Chandrapur, Akola, Amravati, Nasik, Aurangabad.

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