CenturyPly takes campaign to greater heights
By Nabamita Chatterjee - October 28, 2014
The leading plywood maker extended their'Khushiyon Ka Rangmanch' ad campaign- with the Felfie Festival. For this interviews were aired lived on 91.9 Friends FM, where the participants and the RJ was set 15 feet above ground level.
OLX talks about users' success stories through OOH
By Bhawana Anand - October 17, 2014
For the campaign nine OLX users narrated their success stories, which were displayed on the outdoor properties across Bangalore. This also reached a larger audience via user's social media pages
Dollar creates 360 degree outdoor during Durga Puja
By Nabamita Chatterjee - October 17, 2014
The leading innerwear brand worked with MOMS (Madison Outdoor Media Solution Pvt.Ltd.) for the OOH executions along with local vendors to create high recall value for the brand during the festive season.
Pepperfry engages travellers with furniture lounges at domestic airports
By Bhawana Anand - October 14, 2014
The online store creates visibility through its Pepperfry Furniture Lounges at three domestic airports, where travellers can experience the furniture and avail discounts during the festive season.
ITC's'Engage' goes gigantic in the outdoor in Bangalore
By Nabamita Chatterjee - October 08, 2014
Street Talk created a 4,000 sq ft single display for the brand in a high traffic zone in the city
Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale
By Bhawana Anand - October 08, 2014
The campaign set off much discussion across media and e-commerce circles
Tic Tac takes'Strawberry Fields' to college-goers
By VJ Media Bureau - October 07, 2014
To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience