The campaign, planned and executed by MOMS Outdoor Media Solutions in Kolkata, Rest of West Bengal and the North East, was principally targeted at the working population.
Taking \"Own the Commute\" to a whole new level, the brand opted for the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding at the Andheri Metro station
MOMS Outdoor Media Solutions partnered with Khushi Ambient Media Solutions to deliver this campaign through life-sized slim backlit media 4x7 feet placed at strategic positions in multiplexes