Campaigns
PNB Housing homes in on Delhi Metro for bigger consumer connect
By Satarupa Chakraborty - March 06, 2017
The housing finance major has wrapped DMRC's Line 3 Metro rakes to showcase its offerings
Devils Circuit dares Delhi through OOH
By Satarupa Chakraborty - March 02, 2017
Swift Devils Circuit, a racing event conducted by Volano Entertainment that has a 5km run with military obstacles, is targeting fitness aficionados in Delhi through JCDecaux's outdoor network in the capital
Skipper hits the streets to showcase its water pipes
By Nabamita Chatterjee - March 01, 2017
The campaign covered West Bengal (Kolkata, Siliguri, Malda, Bankura, Birbhum, Bardhaman, Midnapore ,Murshidabad and 24 Parganas), Delhi NCR, Telengana, Punjab, Bihar and Gujarat
RBL Bank reinforces'Apno Ka Bank' proposition, promotes cashless transactions
By M4G Bureau - February 28, 2017
MOMS Outdoor Media Solutions, planned and executed 10-15 day campaign.
Harpic goes outdoor to propel the hygiene drive
By Satarupa Chakraborty - February 27, 2017
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.
Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign
By Satarupa Chakraborty - February 23, 2017
The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience
Apex Ultima Protek steals the thunder in the outdoor
By M4G Bureau - February 23, 2017
MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do†communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.
Saloni Mustard criss-crosses West Bengal with bus branding
By Satarupa Chakraborty - February 15, 2017
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
Fanta leaves an orange splash on Chennai Metro
By Satarupa Chakraborty - February 14, 2017
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.
New India Assurance boards DMRC Line II
By Satarupa Chakraborty - February 13, 2017
The insurance major has opted for Metro train wrap to promote its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan products for 2 wheelers. eg. communications has executed the 6-month campaign
