Tuesday, August 11, 2020

Advertisement

Campaigns

'India Ka Bigboss' on voting drive
'India Ka Bigboss' on voting drive

By Nabamita Chatterjee - April 30, 2014

The 360 degree campaign by Dollar Bigboss aims to inspire every Indian to vote responsibly.

Cadbury 's winning combo for Bengal: Football with a dash of'Mishti'
Cadbury 's winning combo for Bengal: Football with a dash of'Mishti'

By Nabamita Chatterjee - April 07, 2014

Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.

OOH + activation creates buzz for Hiland Greens
OOH + activation creates buzz for Hiland Greens

By Nabamita Chatterjee - April 02, 2014

The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .

Tata Photon Max rides high on Volvo Buses
Tata Photon Max rides high on Volvo Buses

By Nabamita Chatterjee - April 01, 2014

With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....

There's nothing like OOH for Australia Tourism...
There's nothing like OOH for Australia Tourism...

By Bhawana Anand - March 26, 2014

It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...

JCDecaux's 3D installation for BREN Corp at KIAB
JCDecaux's 3D installation for BREN Corp at KIAB

By Bhawana Anand - March 14, 2014

An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.

Light is smart: Lenovo's new blitzkrieg
Light is smart: Lenovo's new blitzkrieg

By Bhawana Anand - March 03, 2014

Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for Bangalore city, targeting SEC - A, A+ audience in the age group of 16-30 years.

Star Cement sets strongly with new campaign
Star Cement sets strongly with new campaign

By Nabamita Chatterjee - March 03, 2014

As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.

Woodland does Sunburn again & with a bang!
Woodland does Sunburn again & with a bang!

By Bhawana Anand - February 12, 2014

By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience to create a special space in the minds of their TG.

Cartoon Network's super fun event with Super Toons
Cartoon Network's super fun event with Super Toons

By Bhawana Anand - January 22, 2014

with an aim to create a personal connect with kids, the channel organized"Toon Cricket”, their on-ground property, in a larger-than-life manner.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement