Saturday, July 11, 2020

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Campaigns

Gionee creates cluster branding in Kolkata's Salt Lake
Gionee creates cluster branding in Kolkata's Salt Lake

By Nabamita Chatterjee - September 30, 2014

Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings

Dollar rolls out 360 degree OOH campaign during Durga Puja
Dollar rolls out 360 degree OOH campaign during Durga Puja

By Nabamita Chatterjee - September 27, 2014

The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.

Laqshya executes Cleartrip campaign at Hyderabad International Airport
Laqshya executes Cleartrip campaign at Hyderabad International Airport

By Jubilee Cardozo - September 25, 2014

The campaign involved branding as many as 1,200 seat-backs in the waiting halls of Security Hold Areas of both domestic and international terminals

GoAir goes outdoor to reinforce market presence
GoAir goes outdoor to reinforce market presence

By Jubilee Cardozo - September 25, 2014

The campaign will culminate in mid-October

Digital music company Saavn tunes into the outdoor
Digital music company Saavn tunes into the outdoor

By Jubilee Cardozo - September 23, 2014

Bright Outdoor Media executed the brand's 30-day campaign in Mumbai

Konark DSP Cement reinforces presence in Ranchi with innovative OOH campaign
Konark DSP Cement reinforces presence in Ranchi with innovative OOH campaign

By Nabamita Chatterjee - September 22, 2014

Brite Neon Signs has executed the OOH campaign including a neon innovation

Gionee breaks clutter in the outdoor with large displays
Gionee breaks clutter in the outdoor with large displays

By Bhawana Anand & Jubilee Cardozo - September 12, 2014

In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on the Airport Express Line managed by JCDecaux India. Bright Outdoor Media has executed the brand's campaign in Mumbai

Laqshya Solutions rolls out TATA Goldplus high-decibel campaign
Laqshya Solutions rolls out TATA Goldplus high-decibel campaign

By Bhawana Anand - September 10, 2014

The OOH firm has used some 1,200 media units across 32 cities for the campaign

Apollo Tyres enhances visibility at IGIA
Apollo Tyres enhances visibility at IGIA

By Bhawana Anand - August 27, 2014

A new 3D creative has been used, on a larger display area

ACT Fibernet goes outdoor to promote new brand identity & offerings
ACT Fibernet goes outdoor to promote new brand identity & offerings

By Bhawana Anand - August 26, 2014

The OOH campaign, executed in a big way in Bangalore, Chennai and Hyderabad, is designed to introduce the new brand name to consumers, and also to project the company's high speed internet service

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