Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport
By M4G Bureau - June 26, 2018
The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates
As Netflix, the premium OTT media services provider, continues to take the world by storm, the brand has found yet another strategic avenue at IGI Airport T3 to target flyers. The brand has chosen the digital format at the airport to play promos of their latest series, including the current sensation 'Lust Stories', to build up curiosity and drive viewership. The huge digital screen is positioned at the beginning of the departure gates, which happens to be the final stop-off for all flyers before boarding their flight from the airport. The brand makes its presence unmissable with its bold and prominent signage above the screen.
The airport media at T3 IGI Airport is handled by TIMDAA whereas the Netflix’s OOH mandate is served by Kinetic India.