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NBA recreates basketball magic on the streets

By M4G Bureau - June 15, 2018

The OOH campaign has been executed in Mumbai and Delhi by MOMS Outdoor Media Solutions

US’ National Basketball Association (NBA) has recreated the electric atmosphere of the famed ‘Conference Finals’ and ‘Finals’ in the outdoor. The NBA finals are followed the world over. Players compete with incredible talent and athleticism and match-ups offer numerous authentic stories that create and change culture. The OOH campaign has been executed in Mumbai and Delhi, by MOMS Outdoor Media Solutions.

Considering their target audience for the NBA Conference Finals and Finals being niche, the selection of the media and location were tailored. Maintaining the strategy to generate tune in, the media selected were at key junctions using high impact hoardings. Players’ giant cutouts were executed in multiple locations to enhance the campaign visibility and break clutter in the OOH Space.

The site selection for the campaign was done by the specialist agency using its own ‘View on Street’ tool. Commenting on the campaign, Jayesh Yagnik, COO, MOMS Outdoor Media Solutions, said, “Our association with NBA has grown over the past few years. Like every year, NBA Finals Outdoor Campaign for this year was also a masterpiece due to innovation integration. It was indeed a wonderful experience to work on such a brand of international stature. The whole planning and selection of media for the campaign was crisp using our planning tool–View on Street. We look forward to more such enthralling campaigns for NBA.”

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