Myntra’s M.A.C. collection stands out in the outdoor

Laqshya Media Group’s OMI (Outdoor Media Integrated) planned and executed the Myntra OOH campaign on the M.A.C collection. The campaign was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group. The planning team handpicked media at busy traffic intersections for creating an impactful brand presence and also took up media on the arterial routes to build frequency for the campaign. For this the OMI team studied the visibility parameters and traffic counts on different routes and worked out the best possible media mix and locations.

The creatives too played a part in delivering a big impact. The vibrant lipsticks in the creative were highlighted using media innovations. The creatives were instant eye-catcher with lighting effects that got amplified in night time.

Talking about the success of the campaign, Naresh Bhandari, COO, OMI, said, “We are extremely happy to have launched the M.A.C range for Myntra. Working with Myntra  is always a pleasure and our Planning & Buying, Operations and Client Servicing teams are always excited to deliver to them the very best. The campaign is undoubtedly the most visible brand in the outdoors these days and the media innovation has further added to the existing buzz. We have not only delivered a successful campaign that's high on visibility but also a strategy that will keep the buzz going for long.”

Speaking about the campaign, Sujith Nair, Senior Director, Brand Marketing at Myntra said, “We are extremely contented with the OMI team that has delivered very good visibility for the launch of M.AC.’s new collection on Myntra. With this campaign, we intend to reach out to all our female customers and bring the world of global cosmetics brands right at their finger tip. The media innovation has been successful in grabbing instant eye balls and the buzz is helping to get us the digital traction.”