Monster.com promotes MS Dhoni-The Untold Story via OOH

Monster.com recently rolled out a campaign to promote the perfect match of M.S. Dhoni – The Untold Story and the company’s tagline #LoveWhatYouDo that encourages the young to follow their passion and love what they do.

Being an employment website, Monster.com helps young talent in finding desired jobs and so relates to the biopic MS Dhoni which shows the struggle of a middle class boy to become a captain of the Indina Cricket team.

MOMS has deployed the campaign to cover major touch points near corporate offices, business parks and airports in major cities like Delhi, Bangalore, Hyderabad and Chennai to promote this campaign.

Campaign created buzz about the movie and grabbed the attention of many passersby, resulting the increase in the number of registrations on the Monster world network.