MHOA & Mumbai Police joins hands during festive season
By Jubilee Cardozo - October 01, 2014
During the Ganeshotsav festival, MHOA ran a social campaign across Mumbai, with focus on immersion areas like Juhu Beach, Shivaji Park, Cadell Road and Chowpatty
Ganeshotsav festival being largely the biggest festival of India, Mumbai Hoarding Owners' Association (MHOA) along with the Mumbai Police Department, partnered the social cause by spreading the messages of awareness and being vigil during the entire festive season. All the media owners at the behest of MHOA were more than glad to be a part this campaign.
The campaign had a spread all across Mumbai, but with more prominence on the immersion areas like Juhu Beach, Shivaji Park, Cadell Road and Chowpatty. There were a total number of around 50 prominent hoarding sites for the entire duration of 10 days.
"The Police Department was kind enough to allow the branding of MHOA at the bottom of the creative which was for the first time and they have even promised to issue appreciation letters individually to all the members who participated in the campaign and made it reach its pinnacle,â€ says Khalid Y. Batliwalla, President, MHOA.