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MG Hector makes maiden appearance at BIAL

By M4G Bureau - August 28, 2019

As a part of the complete OOH plan, India’s 1st ever Internet car is stationed at the airport targeting high-disposable audience

MG HectorMG Hector, the new buzz creator in the automobile sector has parked itself on the Bengaluru International Airport as a part of their indomitable OOH campaign. the idea behind tapping the airport advertising space is to give the audience a glimpse of India’s first internet car. The campaign was planned & executed swiftly by Rapport & Seventy Emg. JCDecaux, a leading outdoor advertising company holds exclusive advertising rights for BIAL.

With the objective of creating awareness about the finest SUV in India’s automobile market today, the brand aims at targeting the automotive enthusiasts passing through the airport. Leveraging the airport environment where travelers are more willing to engage themselves in exploring due to long waiting times, the brand is showcasing the premium car at the promotional space in the common departure area, a high footfall zone at the airport.

The brand’s larger-than-life presence curated with a massive billboard on Bengaluru Airport’s approaching road is another great example of communicating with the target audience in the most effective fashion. The billboard is spruced with attractive customization showcasing the svelte center touchscreen of the car.

“MG Hector’s campaign at Bengaluru International Airport with JCDecaux media is impactful & communicates with the audience effectively. We are elated to have their trust in our media for creating awareness about India’s first internet car. BIAL’s dynamic audience profile of both business & leisure travelers is what attract brands to advertise here. The noteworthy formats selected by MG Hector at the necessary touchpoints speak of its towering presence at the airport tapping the target groups just right”, says Raheel Amjad, Deputy MD, JCDecaux India.

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