Max Get More creates maximum impact through OOH

Max Get More, a brand linking shoppers, bank loyalty programmes and merchants in a consolidated way, has launched an extensive OOH campaign, as part of their 360 degree brand campaign. With the catchline named "Paanch Guna Zyada”, the OOH campaign will be seen on a total number of 175 bus shelters and hoardings, across 19 metro stations and 5 Mumbai railway stations (Dadar, Ghatkopar, Thane, Borivali, Andheri). Apart from these, branding will also be present in 2 metro trains, 130 buses and 5 mall facades/dropdowns.  

Targeting seven cities including Mumbai, Delhi, Chennai, Hyderabad, Coimbatore, Pune and Bangalore, the campaign aims at optimum utilisation of media ranging from print, radio, digital, movies (theatre ads) and stores. The campaign has been launched in four languages and will run till the end of November. Talking about the conceptualisation of the campaign, Kapil Mishra, Executive Creative Director, Contract Advertising, said, "Our society is full of stereotypes which tell us what an 'ideal' husband, wife, student etc. should be like. Some of them stretch themselves to the extent of being bizarre. We spoofed them in the same format that they are taught to us in, i.e. The old style hand painted poster format. It's a fun take where we are linking it to our offering 'Max Get More' reward points, saying that these kinds of 'ideal' people shop with this programme and get five times more reward points, as this is the 'ideal' way to shop."

The campaign rides on a creative approach that infuses an element of retro and humour in its fold. Conceived by Contract Advertising, the theme of retro spoof of stereotypes is intended to encourage and enhance the rewards experience while shopping at the brand's website.

Bijaei Jayaraj, CEO, Max Get More, said, "Loyalty programs and points are a currency that need to be used effectively. Indian consumers have barely scraped the tip of the iceberg and need to understand the art of using loyalty programs. Consumers are oft discerning and savvy about which programs offer the best returns for their personal information, which deliver on their promise of recognition, and which are easiest to use. Born out of a strong want for enhancing customer experience, the Max Get More platform aims to change the way consumers shop. The platform is built on a robust structure of insights gained from extensive research of consumer behaviour and prime purchase drivers.”