Madison OOH unveils Parachute Hair Oil's new variant in Mumbai

Madison OOH, the outdoor arm of the largest Indian-owned communication group, Madison World, unveiled an innovative outdoor campaign to promote the new variant of Parachute Hair Oil with Aloevera in Mumbai.

The highly visible campaign was focused in Western Suburbs followed by South and Central Mumbai. Major arterial routes, high traffic junctions around malls, multiplex, commercial & residential areas were covered through impactful media placements. Frequency was built into the campaign through bus shelters which helped the brand penetrate into residential areas. The agency also branded metro station between Ghatkopar - Versova line, which caters to approximately 6 lakh commuters per day.

Dipankar Sanyal, COO MOMS, says "It is always a pleasure to work with Marico and come up with intersting, innovative, disruptive outdoor strategy and execution to create high level engagement for consumers.”