Lodha Group checks into Mumbai airport to connect with high-flyers
By M4G Bureau - February 21, 2019
In association with Madison Outdoor Media Solutions, an experiential zone was created at the arrival terminal of Mumbai airport
Leading real estate developer Lodha Group has unveiled an installation inside T2 of Chhatrapati Shivaji International Airport, Mumbai to deepen the brand’s connect with frequent travelers among SEC A/A+ segments. The task was to reach out to this group and create a media first at Mumbai airport.
In association with Madison Outdoor Media Solutions, a unique installation was designed. The ideas was to go beyond physical standees, activation or creative enhancements. To create buzz and enable engagement, a hard-to-miss experiential zone was created at the arrival terminal of Mumbai airport. The activity was scheduled for two months. For further audience engagement, the set up was also moved to high end multiplexes in the city.
The promo set-up at the airports resembled a building with the message “Come Home to the Best” further emphasizing that Lodha is India’s No 1 RE player and MMR is the home market.