Livon reaches out to the young in Gujarat with promise of salon finish

Livon launched its OOH campaign with its brand message “Salon Nahin Livon” in the midst of the 9-day Navaratri festival, drawing in particular the attention of college-going girls to Livon’s serum category offering. The brand ambassador Kangana Ranaut featured prominently on the creatives, calling out to the target audience to sport salon finish hair everyday.

MOMS Outdoor Media Solutions had planned and executed the campaign, covering key cities of Gujarat -- Ahmedabad, Baroda, Surat, Rajkot. The OOH firm used a mix of large formats, bqs and other formats like mall media to help the brand connect with the audience. The campaign was deployed on the main arterial routes near youth hangouts, and major Navratri grounds with mix match of billboards and BQS. The use of glass facades at major malls in the cities delivered greater impact of the campaign.