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Home » Campaigns » Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale
Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale

By Bhawana Anand - October 08, 2014

The campaign set off much discussion across media and e-commerce circles

Flipkart launched an OOH campaign to promote their "India's Greatest Sale Ever”. The campaign was designed differently where the agency had 24 hours to devise and implement it in such a way that it would take everyone by storm. As per the brief, the agency inundated Bangalore and Delhi with larger-than-life hoardings that got not only the attention of Flipkart's competitors but also of the national media.

Flipkart presented Laqshya Solutions a challenging brief of creating a radical, bold campaign across Delhi and Bangalore. The agency worked to develop and execute the campaign using as much as 70,000 square feet of branding space in the two cities. With a media mix of large format billboards, mall facades, airport media and digital signages, it was only a matter of time before India's premier publications noticed the campaign and started a conversation that went on for days! The buzz from Flipkart's biggest sale campaign now intensifies the competition between various e-commerce players in the country that have responded with campaigns of their own.

The campaign created a buzz across the ecommerce industry. Atul Shrivastava, COO of the Laqshya Media Group, says, "We were honoured when India's e-commerce leader Flipkart approached us to work on what has been their biggest, boldest campaign ever! Since this was such a crucial campaign for the brand, we took great care in formulating and executing a plan that would create a powerful impact. The very fact that there has been a tremendous reaction from consumers and the media alike makes us feel like we have definitely accomplished Flipkart's brief of doing something novel and dramatic.”


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