Indigo Nation goes outdoor across 5 towns in UP

Lucknow-based India Outdoor recently unveiled an outdoor campaign for Indigo Nation, a unique lifestyle brand that has grown to be amongst the largest apparel firms in the country. During this campaign, India Outdoor faced a big challenge in providing strategic position to the sites. Rakesh Valmiki of India Outdoor said, "While planning this campaign, we had to keep the store locations, day and evening traffic flows and illumination in mind. We have tried to give the client the best possible sites to help the brand reach its target audience.” Indigo Nation selected five towns including Lucknow, Kanpur, Sriganganagar and Amravati for this outdoor campaign. The one-month campaign has taken a total volume of 12,000 sq.ft.