Honda 2 Wheelers criss-crosses UP to showcase CB Shine

In a bid to reach out to a much larger audience, Honda 2 Wheelers launched an onground activity in Uttar Pradesh that had 4 LED-equipped vans moving place to place, showcasing the ‘CB Shine’ model. The vans carried the bikes to give people a direct look and feel of the model.

Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.