Harpic makes an OOH splash with'twin' offerings

Cleaning solutions brand Harpic has assumed an extensive outdoor presence to promote its twin products - toilet cleaning and bathroom cleaning solutions. The brand beckons homemakers and other target users across SEC A, B & C categories with the message that'Harpic Now Has A Twin'. The campaign informs consumers that Harpic now offers not only a toilet cleaner solution but also a bathroom cleaning solution. Leading OOH firm Pioneer Publicity has executed the brand campaign spread over a 2-4 week duration in Delhi, Mumbai and Kolkata.

To establish the right consumer connect, the campaign has been rolled out at touch points lie arterial routes and key traffic junctions, near malls, multiplexes, modern trade outlets and kirana shops, and in residential pockets.

To drive home the twin concept, at a few places the campaign has also been deployed on double decker buses, twin bogie trams, twin bus shelters and twin hoardings. The branding has also been done inside washrooms at some malls and multiplexes.