Govardhan Milk makes a health statement on JCDecaux Citylights network
By M4G Bureau - October 09, 2018
The brand has targeted the residential areas in particular while rolling out the campaign
Govardhan, pasteurised milk brand, has taken the OOH route in Delhi to promote its campaign highlighting that ‘Health comes with 100% cow milk”. The brand has splashed the campaign on JCDecaux Citylights network, with particular focus on the residential areas. “Considering every household consumes milk on a daily basis, Govardhan has smartly chosen the residential network to promote their pasteurised cow milk. JCDecaux Street Furniture networks provide effective communication along with good traction on brand’s noticeability. The widespread reach of the city lights ensures a successful brand recall amongst the target audience,” said Olivier Heroguelle, Managing Director, JCDecaux India.
Govardhan brand is well known for top-quality ghee and other product offerings like paneer, butter, cheese and more.