‘Go Kerala’ campaign goes many a mile in London

Kerala Tourism is known to launch compelling advertising campaigns in overseas markets to draw a greater number of tourists to the state. More recently, the tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads.

The 'Go Kerala' hashtag was writ large on the creatives that adorned the buses. The creative also showcased the state’s water bodies, houseboats, and kathakali.