Faaso's & Housing: A tango in the outdoor

At a time when brands of all hues are competing fiercely with one another to grab consumer attention, foodie brand Faaso's has rolled out a billboard that complements an e-com real estate major Housing billboard. The two billboards, in view in the Kadubessanahalli area of Bengaluru, are addressing a seemingly common target audience. This novel initiative has gained significant traction in the social media.

Faaso's has put up a 40x40 ft hoarding next to a similar sized Housing billboard declaring "Now delivering at your doorstep”.  The Housing.com billboard shows a pregnant woman and the tagline says: "Make room for happiness”.

Faaso's was apparently flooded with calls inquiring about its "delivery at your doorstep” facility. Faaso tweeted: "Hey @Housing we were wondering why we were getting calls by expecting moms for delivery at doorstep. Now we know..” Housing tweeted back saying: "Happy homes and great food! #lookup @faasos, so much we can do #together for our mums-to-be!”

Faaso's is said to be exploring more such outdoor initiatives with Housing, Ola and Freecharge