EpicTV builds the big picture for its new shows in the outdoor

EpicTV launched an OOH campaign to promote its new shows ‘Umeed India’, ‘Raja Rasoi Aur Andaaz Anokha’, ‘Indipedia’ and ‘Devlok’ with the primary objective to gain maximum TG exposure and build high awareness about the channel and its offerings. Laqshya Solutions, the OOH Division of Laqshya Media Group, planned and executed the campaign in Mumbai and Delhi. The agency’s media planning team handpicked prominent media assets by carefully understanding the heavy traffic and busiest roads to connect with the right audience. The outdoor platforms chosen were a mix of different media vehicles -- billboards that target all the important arterial routes to ensure wider reach, Internal Metro Wrap that ensured focused visibility, Train Wraps that reach out to the heart of the Mumbaikar along with some key support medium like Train Branding, Bus Back Panels, Unipole, Glass Façades, Scrollers, Digi pods, Parking Backlit Box, etc. The agency leverages its strong in-house research capabilities to take the 60-day campaign to the TG that principally comprises people in the 24-44 age group.

Commenting on the success of the Campaign, Jalaj Pathak, Vice President, Laqshya Solutions, said, “We are extremely pleased to be associated with EpicTV. The crux of the channel’s ethos lies in exploring India’s untold stories, facts and possibilities and we are happy to have embarked on an outdoor route to showcase their new shows, new seasons and the brand new avatar to a wider audience in Mumbai & Delhi.”

“We had a task to deliver by being present at all key pockets and ensuring a no-miss visibility for them. I am happy that the team has ensured the same by working on a strategy backed plan for them. The main focus of our campaigns was to reach the TG seamlessly and create maximum Impact on the viewers. We have been hearing some fantastic reviews from our Industry partners and the TG regarding the campaign. I am sure it would continue to stay noticed and will build a larger base of viewership going forward for our client.”

Speaking on the campaign, Atreyo Mukherjee of Epic Channels, said, “The channel is extremely satisfied with the OOH plan proposed and executed by Laqshya Solutions. The eye-catching media units are doing complete justice to the content we have to offer. The idea was to create a buzz about the new shows and grab the attention which we have been successful in doing. The team at Laqshya is managing our campaign as an extension of our team and they have displayed perfect planning and execution based on our brief.”