Castrol Activ gets cricket fans to'Cling On To The Cup'

Castrol takes the cricket fans straight to the ICC Cricket World Cup playground virtually via'Castrol Activ Cling On To The Cup' campaign.  The campaign aims to get cricket fans to support their favourite team by'Clinging On to the Cup' and being virtually present on the field. Just like Castrol Activ provides continuous protection to bikes, fans get a chance to provide protection to their favourite teams.  

Fans were asked to send their pictures, videos and cheers - a selection of which was displayed on the LED perimeter boards and replay screens in the stadium and watched by potentially more than a billion people on television worldwide.

Commenting on the campaign, Soma Ghosh, Vice President, Marketing-India & South Asia, Castrol said, "As the Performance Partner of the 2015 ICC Cricket World Cup, Castrol wanted to use this fantastic opportunity to leverage the digital medium through the'Castrol Activ Cling on to the Cup' campaign to provide an innovative and engaging experience for cricket fans. By putting the fan at the centre of the action, we have provided a whole new experience for cricket followers. This goes hand in hand with our reputation to provide innovative and pioneering products and services.”

The campaigns was also taken on online as during and post the matches, Castrol was tweeting/ posting the fan content back on social media for the fans and the world to see.