BJP Mumbai goes outdoor to celebrate approval for Coastal Road project

Following the Central Government's approval of the Mumbai Coastal Road project connecting Nariman Point and Kandivali, the Mumbai wing of Bharatiya Janata Party (BJP) ran an outdoor campaign in the city felicitating the party's top leadership. OOH firm Bright Outdoor Media executed the campaign.

Bright Outdoor deployed the campaign on hoardings, gantries and ROBs at key traffic intersections and high traffic zones in the city, covering areas like Mahim Causeway, Juhu, Mahalaxmi, Kandivali Link, Goregoan SV, Bandra, etc. In all, the OOH firm used some 110 media units for the campaign.

The Mumbai Coastal Road will decongest the traffic of Mumbai and create 91 hectares of green spaces.