Baggit inspires women to'Play The Life Game!'

Leading accessories brand Baggit has launched an outdoor campaign in Mumbai, Delhi, Bangalore and Hyderabad to lend spurs to its new brand campaign titled'Play The Life Game!'. The outdoor campaign has been executed in 10-12 prime locations in the target cities using traditional formats like billboards, bus shelters in Mumbai, Metro panels in Delhi and corporate parks in Gurgaon.

Commenting on the campaign launch, Vicky Ahuja, Director Sales & Marketing, Baggit, said, "Baggit has always been associated with independent and strong personas. It's time that we push the envelope further. We must explore more! We must be more! Each facet of you deserves to be nurtured and celebrated and through our campaign we want our customers to dig deep and rediscover their forgotten sides.”

He added, "Our strategic approach towards the implementation of this campaign was aimed at communicating to our consumers on day to day basis so that this campaign can inspire them to relive their forgotten dream.”
    
Storyboard Brandcom has executed the OOH Campaign.