Appy spreads Fizz on OOH

Parle Agro’s new summer campaign for Appy Fizz has begun to create presence on the OOH medium that is designed to urge consumers to #FeelTheFizz by rising up and following their passion. With marketing spends of Rs 75 crore, Parle Agro has adopted a hyper local marketing strategy with various initiatives to further connect with the consumers across India.

As disclosed in their marketing announcement, Salman Khan, the new brand ambassador appears on a variety of outdoor media, targeting the young TG. Media4Growth spotted the campaign in Delhi Malls and Metro's. Appy Fizz, this year has commenced its marketing campaign starting from March and is further continuing its communications throughout the year.

Commenting on the campaign,, Nadia Chauhan, Joint MD and CMO, Parle Agro said, “Appy Fizz, a Rs 740 crore brand, has grown by 70% in last year. Witnessing this phenomenal acceptance from consumers has fueled our desire to chalk an aggressive marketing strategy and build this category to Rs 4,000 Crore. Both Salman Khan and Jr. NTR have a huge fan base that will help us connect with our consumers and actualise this feat.”