Apollo Tyres enhances visibility at IGIA

Apollo Tyres, revised the creative of its year-long OOH campaign executed at the IGI Airport, Delhi by almost doubling the display area. The campaign was rolled out to establish a larger-than-life imagery of the brand at a vantage location.

The location itself is another added advantage as the airport sees high passenger traffic and that audience is the premium target customer for the brand - mostly male travelers in the 24-45+ age bracket.

The new creative has been designed in 3D style rather than a basic flat print. The creative has an actual rendering of the brand's small-sized tyres. Also, the creative showcases the brand tagline - 'Go the Distance' which is derived from the nature of business i.e. which helps people gain momentum.

Prior to taking the extension decision, the brand assessed the previous year's reference data and also noted that the site has delivered positive results as it grabs more eyeballs from a distance which includes people entering T3; the site is also visible to flyers as the plane approaches the airport.