Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high
By M4G Bureau - August 31, 2017
The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.
After creating a visible impression of the ‘Toilet – Ek Prem Katha’ promotion at food outlets, Viacom 18 Motion Pictures tied up with Air Asia to further the movie’s promotion through in-flight and on-ground activations like innovatively placing the posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc. The innovative promotions and branding have been executed by The Social Street.
The outreach was extended to a larger audience by amplifying it digitally and across social media platforms.
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