‘Ab ki baar no broker ka raj’

NoBroker, the leading peer-to-peer real estate platform that recently launched a multicity campaign highlighting the futility of paying brokerage for residential real estate, has now launched a strategical OOH Campaign to extend their brand proposition to different markets.

Designed to target all stakeholders- landlords and tenants, the brand has rolled out a catchy outdoor promotion ‘Ab Ki Baar, Brokerage Mat Dena, NoBrokers.com Hai Na’ in Mumbai, Pune, Chennai and Bengaluru where the brand has a presence. The campaign has been rolled out by Arham Advertising using formats such as billboards and Bus shelters with high impact.

In an exclusive conversation with Media4Growth, Siva Prasad, Director Marketing, NoBroker shared, “This is a part of the entire marketing campaign where we are targeting the masses especially via OOH as it has the advantage to reach out to the wider audience. Our TV ads on the other hand are majorly targeting landlords of 50 years or above.”luru where the brand has a presence. The campaign has been rolled out by Arham Advertising in Mumbai using formats such as billboards and Bus shelters with high impact.

The brand has strategically designed the outdoor communication taking on from the election pitch. Commenting on this, Prasad said, “The communication has been designed by an in-house team to leverage the election frenzy however, the tagline ‘Ab Ki Baar’ went with the concept flow.”

NoBroker rolled out a couple of OOH campaigns in the last two years where the brand saw considerable amount of trade upliftment in response. “Our category is different in nature compared to other ecommerce brands which are more product/service based. Typically, we never experience a quick jump in our business when a campaign is on. However, we have seen a considerable amount of listings and registrations happening on our website whenever we have a campaign up on outdoors,” explains Prasad.

Currently, the brand rolls out campaigns on a yearly basis, but as Prasad revealed, there are plans to push campaign timelines. “We have plans to go aggressive with our marketing promotions; at least roll out campaigns on a quarterly basis. Moreover, OOH allows us to target more strategically without any budget spill overs,” he said.

Commenting on the campaign planning, Vidhi Domadia, Director, Arham Advertising, said, “NoBroker OOH campaign was executed with 80 OOH formats including billboards and bus queue shelters. It was hard hitting and seen across Mumbai, Vashi & Thane in high traffic premium locations like the Western Express highway, Eastern Express highway, the East-West bridge (ROB), and Vashi Toll and included premium gantry. We always make sure that our client campaigns achieve success, not only in terms of quantity, but also quality.”