23,615 people join Colgate’s oral health initiative in Chennai

Colgate-Palmolive (India) Limited, market leader in Oral Care, in partnership with Indian Dental Association (IDA) Madras, Rotary 3232 and the Faculty of Dental Sciences, Sri Ramachandra University (SRU), came together to generate awareness on preventive Oral health and hygiene. This was stated to be an Asia Record of most number of people brushing their teeth together at a single venue, at the same time. 23,615 people brushed their teeth at the same time at the same venue (SRU grounds), using Colgate Toothpaste and Colgate Toothbrush.

Speaking on the occasion, Issam Bachaalani, MD Colgate-Palmolive (India) Limited, said, “Oral hygiene needs more attention, and Colgate is committed to spreading awareness and education about the significance of good Oral Care. We periodically conduct the Consumer Usage & Attitude Study (CUAS), to understand the Oral hygiene levels in the country. In addition, our annual programs – Bright Smiles Bright Futures™ (BSBF), running since 1976, and the Oral Health Month (OHM), running since 2004, in partnership with the Indian Dental Association (IDA), help to create awareness about the importance of Oral Care. Such event help to scale up our efforts further.”

Dr. Thamizhchelvan, Hon. Branch Sec IDA, Madras added, “While Oral health plays a critical role in a person’s overall health, it is often ignored. IDA Madras has been driving Oral Care awareness through many programs and we believe that proper brushing of teeth or mouth-rinsing are not options anymore. These are an absolute must for good health and should be habit-forming. Towards achieving that objective, this record in Chennai, makes us extremely proud.”

 Dr D Kandaswamy, Dean, Faculty of Dental Sciences, SRU, said, “Oral Care is an important subject but surprisingly, nobody really teaches people the correct brushing techniques. One assumes that one is brushing correctly simply because it is a routine. I believe, events like these are important because they help not just to create new records but also to help educate people in a memorable way so that, going forward, people can make correct health and hygiene habits a way of life. At our Faculty of Dental Sciences, we drive many such initiatives on a regular basis, yet, the memories created during this event, I feel, will live with the people of Chennai for a long time. I would like to congratulate Colgate, IDA and Rotary for creating such a landmark moment for Chennai.”