VJ Media Bureau
Are mobile wallet brands gearing up for tactical OOH advertising?
By VJ Media Bureau - November 14, 2016
As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns
Intelligent street furniture key to smart city development
By VJ Media Bureau - November 14, 2016
Fast-growing cities are centre stage in the digital and creative revolutions
Lodestar UM creates carpool karaoke in Tata Hexa with Rock On 2 stars
By VJ Media Bureau - November 11, 2016
The Rock On 2 stars drove around the Bandra in Mumbai in the new Hexa, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheatre in Bandra.
Bob Wootton joins FEPE International as Executive Director Designate
By VJ Media Bureau - November 11, 2016
Bob Wootton, former ISBA media chief, will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role.
Supreme Advertising sets up smart toilet complex in NDMC area
By VJ Media Bureau - November 10, 2016
Supreme Advertising was recently awarded the contract to set up 36 smart toilets as part of the Smart City project under the NDMC. The smart toilet complexes are unique in that they will have a bank ATM, water ATM, blood testing facility, ST vending machine, soft drinks vending machine, Wi-Fi and free toilet facilities
Vodafone U customers have a blast in Delhi
By VJ Media Bureau - November 10, 2016
Vodafone U enthralled Vodafone music lovers with their exclusive Rock On 2 with U Concert in New Delhi
Lucknow Metro plans to invite bids for ad rights at stations
By VJ Media Bureau - November 09, 2016
Trial runs of the first phase of Lucknow Metro are expected to begin in December
Swiss OOH firm setting up escalator e-panels in Zurich railway station
By VJ Media Bureau - November 09, 2016
Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32†screens) on five busy escalators at the heart of Zurich's main station
Smarter outlook for DOOH in UK as medium comes of age
By VJ Media Bureau - November 07, 2016
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.
DOOH lends muscle to OOH growth in UK
By VJ Media Bureau - November 04, 2016
Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.
Gujarat Talks OOH Conference to debut in Ahmedabad on Dec 16
By VJ Media Bureau - November 02, 2016
The regional Talks OOH Conference is being organised in the state of Gujarat for the very first time. Ahmedabad-based Het Graphics has taken up the Title Sponsorship of the event, and Shah Publicity, Sujal Advertisers, Kaushik Outdoors and Chitra are the Associate Sponsors of the event.
SC Rail invites bids for ad displays on 10 rakes
By VJ Media Bureau - October 28, 2016
The Guntakal Division of South Central Railway has invited for display of commercial advertisements on 10 rakes of passenger trains for 3 years
DOOH spurs OOH growth in Australia
By VJ Media Bureau - October 28, 2016
Australia is reportedly a world leader in digital OOH investment
Dakatronics installs digital façade on Belgium real estate major's building
By VJ Media Bureau - October 27, 2016
The display provides full video capabilities when viewed from outside the building while also providing the ability to see through the display when looking out the windows from inside the building.
Clear Channel's digital screen drive continues
By VJ Media Bureau - October 26, 2016
The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence.