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VJ Media Bureau

Clear Channel reinforces its commitment to smart cities
Clear Channel reinforces its commitment to smart cities

By VJ Media Bureau - December 26, 2016

Clear Channel is now a member of Urban Hive, a group of innovative companies which aims to promote the development of smart cities in Switzerland

Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen
Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen

By VJ Media Bureau - December 22, 2016

With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.

Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers
Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers

By VJ Media Bureau - December 22, 2016

Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujarat”

Union Bank of India steps out to digitally empower senior citizens
Union Bank of India steps out to digitally empower senior citizens

By VJ Media Bureau - December 20, 2016

The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India

Strong industry body will boost Gujarat OOH business: Media owners
Strong industry body will boost Gujarat OOH business: Media owners

By VJ Media Bureau - December 19, 2016

Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah, Partner, Het Graphics, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Paresh Rajnikant Shah, MD, Sujal Advertisers, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity, and Prashant Gadhav of The Sandesh Ltd urged the IOAA to provide leadership and key support in critical areas

Creative solutions will enhance OOH impact: Jitendra Chauhan
Creative solutions will enhance OOH impact: Jitendra Chauhan

By VJ Media Bureau - December 19, 2016

OOH advertising has played an instrumental part in the brand building of JudeBlue in Gujarat, says Jitendra Chauhan, CMD, JadeBlue Lifestyle India

Creativity, innovation are key to OOH growth
Creativity, innovation are key to OOH growth

By VJ Media Bureau - December 19, 2016

Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.

1st Gujarat Talks OOH get underway in Ahmedabad
1st Gujarat Talks OOH get underway in Ahmedabad

By VJ Media Bureau - December 16, 2016

The conference was inaugurated by the Chief Guest Jitendra Chauhan, CMD, JadeBlue Lifestyle India. Noomi Mehta, President, IOAA; Asit Shah, Partner, Het Graphics; Bakulesh Kantilal Mehta, CMD, Chitra Publicity Co Pvt Ltd; and Vasant Jante, Managing Director, VJ Media Works joined Chauhan in lighting the traditional lamp

Leading media owners to chart industry growth path at Gujarat Talks OOH on Dec 16
Leading media owners to chart industry growth path at Gujarat Talks OOH on Dec 16

By VJ Media Bureau - December 15, 2016

Asit Shah, Partner, Het Graphics, Paresh Rajnikant Shah, Managing Director, Sujal Advertisers, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity and Prashant Gadhav of The Sandesh Ltd will participate in a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth”

Noomi Mehta, Indrajit Sen to address Gujarat Talks OOH on Dec 16
Noomi Mehta, Indrajit Sen to address Gujarat Talks OOH on Dec 16

By VJ Media Bureau - December 14, 2016

Noomi Mehta, President, IOAA will steer a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth,” whereas Indrajit Sen, CEO, AdWise will make a presentation on technology and OOH with focus on media monitoring

Taproot Dentsu 2016 Clio'Agency of the Year - India'
Taproot Dentsu 2016 Clio'Agency of the Year - India'

By VJ Media Bureau - December 14, 2016

The IOAA campaign created by Taproot Dentsu proved to be a majority winner for the agency

Jayesh Yagnik, Mandeep Malhotra, Fabian Cowan, Lokesh Kumar to speak at Gujarat Talks OOH
Jayesh Yagnik, Mandeep Malhotra, Fabian Cowan, Lokesh Kumar to speak at Gujarat Talks OOH

By VJ Media Bureau - December 13, 2016

The speakers at the Gujarat Talks OOH Conference will cover a wide canvas of topics - from assessing the depth of the consumer market, to innovative consumer engagements and use of new tools and technologies in OOH advertising - with the express objective of identifying the factors that will aid accelerated OOH growth in the state

DOOH is here to stay and grow: research report
DOOH is here to stay and grow: research report

By VJ Media Bureau - December 13, 2016

The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending

Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16
Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16

By VJ Media Bureau - December 12, 2016

Jitendra Chauhan, Chairman & Managing Director, JadeBlue Lifestyle India Ltd, will deliver the inaugural address on the theme'How OOH industry can contribute to Gujarat's sustained growth & development', and Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, will speak on the theme'In what ways can OOH influence consumer behaviour & preferences in the FMCG space'

BBMP told to root out unauthorised outdoor media in Bengaluru
BBMP told to root out unauthorised outdoor media in Bengaluru

By VJ Media Bureau - December 12, 2016

BBMP has reportedly assured removal of all unauthorised media within 2 months

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