Tuesday, June 25, 2019

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VJ Media Bureau

Kansai Nerolac renders ‘Rang De Maharashtra’ colourful
Kansai Nerolac renders ‘Rang De Maharashtra’ colourful

By VJ Media Bureau - March 30, 2018

Maharashtra Village Social Transformation Foundation, Kansai Nerolac Paints and Tata Trusts launch the Rang De Maharashtra campaign on the occasion of ‘International Colour Day’

Karnataka Tourism lights up Utility Building with 3D projection mapping laser show
Karnataka Tourism lights up Utility Building with 3D projection mapping laser show

By VJ Media Bureau - February 08, 2017

The laser show marked the 9th year of the Bengaluru International Film Festival

Skywalk project on Bengaluru's T Chowdiah Road hits a roadblock
Skywalk project on Bengaluru's T Chowdiah Road hits a roadblock

By VJ Media Bureau - February 08, 2017

Work on a BBMP skywalk has been stalled as it is coming up where the ramp of the proposed steel bridge is to be built. The skywalk was to come up between the War Memorial and Jawaharlal Nehru Planetarium.

Organic India makes a strong case for'Healthy Conscious Living'
Organic India makes a strong case for'Healthy Conscious Living'

By VJ Media Bureau - February 06, 2017

Milestone Brandcom conceptualised and executed the 6-city innovative campaign

Canada's Pattison Outdoor enhances DOOH planning & monitoring tool
Canada's Pattison Outdoor enhances DOOH planning & monitoring tool

By VJ Media Bureau - February 06, 2017

Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)

UK's Virgin Trains Launches Data-Driven DOOH Campaign
UK's Virgin Trains Launches Data-Driven DOOH Campaign

By VJ Media Bureau - February 03, 2017

The DOOH campaign asks road users"Why Drive Yourself Crazy”

Union Budget 2017-18 likely to spur consumer spends
Union Budget 2017-18 likely to spur consumer spends

By VJ Media Bureau - February 02, 2017

A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends

Bright Outdoor executes BJP campaign in Mumbai
Bright Outdoor executes BJP campaign in Mumbai

By VJ Media Bureau - January 31, 2017

The OOH firm has wrested the exclusive rights to execute BJP campaigns in Mumbai and rest of Maharashtra

Beijing JHF Technology moving to much larger manuf. facility, new demo centre coming up in Bangkok
Beijing JHF Technology moving to much larger manuf. facility, new demo centre coming up in Bangkok

By VJ Media Bureau - January 27, 2017

At a recently held international press meet in Bangkok, the company laid out its growth plans and brand positioning, in sync with its goal of becoming a $250 million company by 2018

Pixel 2 Print Bangalore instals Efi-VUTEk®GS3250LXr Pro LED UV printer
Pixel 2 Print Bangalore instals Efi-VUTEk®GS3250LXr Pro LED UV printer

By VJ Media Bureau - January 24, 2017

The Efi-VUTEk® GS3250LXr Pro LED roll-to-roll printer meets specific requirements for the production of fleet & vehicle graphics, billboards, outdoor signage, etc., explains Arrow Digital

Digital billboard ads target wealthy drivers in UK
Digital billboard ads target wealthy drivers in UK

By VJ Media Bureau - January 23, 2017

The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.

Clear Channel International launches OOH programmatic buying tool
Clear Channel International launches OOH programmatic buying tool

By VJ Media Bureau - January 20, 2017

The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International

Piccadilly Circus billboards go dark for 1st time in many years
Piccadilly Circus billboards go dark for 1st time in many years

By VJ Media Bureau - January 17, 2017

The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017

Railways ushers in policy to increase non-fare revenues 4 times
Railways ushers in policy to increase non-fare revenues 4 times

By VJ Media Bureau - January 16, 2017

The stated objective is to achieve accelerated growth in non-fare revenues by leveraging the vast Railway infrastructure for big commercial returns

DOOH spurs Australia OOH growth
DOOH spurs Australia OOH growth

By VJ Media Bureau - January 16, 2017

Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association

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