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Viveat Susan Pinto, Business Standard, Mumbai

Advertising makes the leap outdoor
Advertising makes the leap outdoor

By Viveat Susan Pinto, Business Standard, Mumbai - June 19, 2017

Companies are pushing agencies with outdoor solutions that target right audience at right location

GroupM acquires majority stake in MediaCom India
GroupM acquires majority stake in MediaCom India

By Viveat Susan Pinto, Business Standard, Mumbai - January 25, 2017

Sam Balsara, who held majority stake in the agency, will become a minority partner

Digital media drives political advertising to record high
Digital media drives political advertising to record high

By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium

O&M might skip Goafest
O&M might skip Goafest

By Viveat Susan Pinto, Business Standard, Mumbai - February 19, 2014

Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.

Good advertising prospects set to boost hiring
Good advertising prospects set to boost hiring

By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014

GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year

Elections to raise advertising growth this year: GroupM
Elections to raise advertising growth this year: GroupM

By Viveat Susan Pinto, Business Standard, Mumbai - February 12, 2014

Advertising by political parties if excluded, overall ad growth for industry will stand at 9%

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