Viveat Susan Pinto, Business Standard, Mumbai
Advertising makes the leap outdoor
By Viveat Susan Pinto, Business Standard, Mumbai - June 19, 2017
Companies are pushing agencies with outdoor solutions that target right audience at right location
GroupM acquires majority stake in MediaCom India
By Viveat Susan Pinto, Business Standard, Mumbai - January 25, 2017
Sam Balsara, who held majority stake in the agency, will become a minority partner
Digital media drives political advertising to record high
By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014
Political parties have spent around 15% of their advertising budgets for elections on the online medium
O&M might skip Goafest
By Viveat Susan Pinto, Business Standard, Mumbai - February 19, 2014
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
Good advertising prospects set to boost hiring
By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Elections to raise advertising growth this year: GroupM
By Viveat Susan Pinto, Business Standard, Mumbai - February 12, 2014
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%