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Soneeta Sethi

Smart OOH For Smart Cities
Smart OOH For Smart Cities

By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?

Prakash Arts unveils a Foot-Over-Bridge on Adugodi Road, Bangalore
Prakash Arts unveils a Foot-Over-Bridge on Adugodi Road, Bangalore

By Soneeta Sethi - May 03, 2016

The media rights on the bridge resides with Prakash Arts Pvt Ltd, where the 75'x10' space on the FOB provides an excellent advertising opportunity with great visibility and huge traffic flow throughout the day.

OOH must offer better visibility, greater coverage: Brand leaders
OOH must offer better visibility, greater coverage: Brand leaders

By Soneeta Sethi - May 12, 2015

Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel, and C Sarath Mohan, Manager- Branding, Jaypee Cement discuss'What will it take to draw more brands to Tamil Nadu' at the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Out-of-the-box thinking, concerted action must for Chennai & ROTN OOH growth: Lokesh Kumar
Out-of-the-box thinking, concerted action must for Chennai & ROTN OOH growth: Lokesh Kumar

By Soneeta Sethi - May 12, 2015

Lokesh Kumar, Director, IKON, addressed a session titled'Are regional markets primed for accelerated growth?' at the Tamil Nadu Talks OOH! Conference organised in Chennai the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Embrace innovation, technology to enhance TN market attractiveness: Avinash Swamy
Embrace innovation, technology to enhance TN market attractiveness: Avinash Swamy

By Soneeta Sethi - May 12, 2015

Avinash Swamy, Vice President, Streettalk Connect, addressed a session on'What will it take for media partners to plan big for OOH in Chennai & rest of Tamil Nadu?' at the Tamil Nadu Talks OOH! Conference

Promote transit media in a big way: Atul Shrivastava
Promote transit media in a big way: Atul Shrivastava

By Soneeta Sethi - May 11, 2015

Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava

Foray into new areas to grow TN OOH business: Ranadeb Paul
Foray into new areas to grow TN OOH business: Ranadeb Paul

By Soneeta Sethi - May 11, 2015

Infrastructure projects, digital media can provide the growth impetus, said Paul while addressing the session'Are there new & emerging OOH opportunities in Chennai and rest of Tamil Nadu'

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